Zaim Mukaffi, M. Nanang Choiruddin, Syahirul Alim
Abstract
The results of this study are 1) The value chain in the Banyuwangi
batik craft industry is creation, production, distribution and
commercialization. The four value chains are business processes that
exist in the Banyuwangi batik craft industry.
2) The SWOT analysis technique shows the position index on internal
factor analysis of + 0.796 and on the external position index of
+0.8859. So that in the SWOT diagram that is seen in the position
located on Quadrant I namely quadrant which means that the potential of
the banyuwangi batik craft industry has a very large opportunity to grow
and even compete with other batik industries. In addition, from the
internal aspect shows that the ideas / ideas and creations that are
built through the characteristics of Banyuwangi batik are very good.
3) To get optimal results in the development of creative industries in
the Banyuwangi batik craft industry, collaboration between the main
actors is needed with the starting points of these three main actors;
(1) Commitment of intellectuals, business and government, continuous
coordination between the three actors, and seek synergy to develop the
creative industry. Where the role of the Banyuwangi district government
has been to socialize about Banyuwangi batik to the outside public, both
directly and through official media of the local government, besides
training members, holding festivals both in Banyuwangi and outside.
Whereas in terms of the role of academics, so far they have not
contributed to the development of batik in Banyuwangi in the form of
training, research results and community service. And from the aspect of
the business actor, has carried out various methods with creative batik
products according to their identity. The real form that is done is by
using social media, opening cooperation with agents and opening their
own outlets to introduce and sell their products.
Keywords : Creative industry, Value Chain, Strategy
Sumber : http://ejournal.kopertais4.or.id/mataraman/index.php/tahdzib/article/view/3733/2804
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